Retail business is in many ways very similar to any other kind of business. You are looking to draw in as many people as possible, keep them there by delivering a top-notch service, and hopefully encourage them to tell their friends and families, in the hope that they will do the same. In many ways, retail has it even easier than some other kinds of business. After all, you are looking at a physical shop, and it is often much easier to get people to walk into your shop than to get them to come to another kind of business. Of course, it is not all rose-tinted – retail also has its own set of unique challenges. In this article, we are going to focus solely on the shopping experience itself. It goes without saying that we want this to be as good as possible for our customers – but how do we actually go about achieving that? Let’s take a look at some of the things we need to do to make the shopping experience more memorable and enjoyable for our customers.
Engage
You might have already heard of the concept of engagement; put simply, it is the process by which the customer services staff interact positively, playfully, with the customers. For retail businesses, engagement begins the moment that the customer steps inside the door. From the word go, you want to be sure that they feel welcomed and as though they are a part of things. You achieve this simply by training your employees to respond positively to the customer the moment they step through the door. Engagement can sound quite cold on the face of it, but it is actually a normal, human process when it is done properly. Engage with your customers, and they will feel happier to be there straight away.
