If you own a small business you are probably juggling everything from managing your daily operations, to hiring, payroll, marketing, and managing your team. If you have a physical brick and mortar store, a consulting firm, an online business or a service-based business you also know how important social media marketing is to driving business and traffic to your website. As we move into the new year, social media will become even more large scale as studies have shown that it drives consumer buying decisions at ever increasing rates.
While social media is extremely important, remaining an omni-channel business is the way to go in today’s competitive business climate. You don’t want to put all your focus into the digital space and lose your human element. Having an advertisement in printed marketing materials and print media is still something that many customers and clients respond to. From leaflets and flyers, to business cards, and to high quality presentation boxes and more, print media marketing is highly relevant to business today, especially for the reasons below.
Effective for Specific Geographic Areas
If you are a local business owner and you are looking to promote a specific event or promotion for your business, advertising in local magazines and newspapers is the way to go. You will be attracting a highly-targeted group of local returning clients as well as potential new clients that may be able to attend your event or take part in your promotion by coming into your store. This is also cost effective for you as a business owner because you are not wasting time or money reaching people that are out of range from a geographic perspective.
